Market pulse
Affiliate Stocks
Six listed groups built on search traffic. Their tickers, venues and what each one is actually building.
From the editor
Ole Petter
There’s very little iGaming SEO information available publicly, but one thing I’ve always found interesting is following the share prices of listed companies that rely on SEO as a primary source of traffic. That said, we can’t rule out that they also have other ways of acquiring players.
Below you can see how their share prices have moved since the latest Google update. A Google update won’t necessarily affect a company within that timeframe, so this is meant more as a fun thing to keep an eye on than as a serious indicator.
I’ve considered adding the websites I know are controlled by these companies. However, many of them don’t disclose all of their sites, so it could easily give a misleading picture.
Listed iGaming affiliate groups
- Companies
- 6
- Exchanges
- 3
- Currencies
- SEK · USD
- Last updated
- —
Market feed on standby — listings and company focus only
- Better Collective
The largest digital sports media group in the sector. Focuses on sportsbooks and sports media content.
BETCONasdaq Stockholm / Copenhagen— - Gambling.com Group
Operates a massive portfolio of informational and review portals (like Gambling.com and Bookies.com) across the US, UK, and Ireland.
GAMBNasdaq (US)— - Gentoo Media
Formerly known as Gaming Innovation Group (GiG). It rebranded to Gentoo Media after spinning off its SaaS software platform business to isolate its high-margin affiliate division.
G2MNasdaq Stockholm— - Catena Media
Focuses heavily on lead generation for both online casinos and sports betting within North and Latin America.
CTMNasdaq Stockholm— - Raketech Group
A performance marketing company running a mix of casino comparison sites, media products, and betting guides.
RAKENasdaq First North (Stockholm)— - Acroud
A smaller micro-cap performance marketing company that manages digital brands across a wide range of casino and poker verticals.
ACRONasdaq First North (Stockholm)—
How to read this
Company names open a public quote page in a new tab. Listings and company summaries are maintained by the editorial team.
- Two currencies
- Stockholm and Copenhagen listings are quoted in SEK, the US listing in USD. First North companies are smaller and trade thinner than the main-board names.
- One read a day
- The board is refreshed once a day and shows the move since the start of the most recent Google ranking update. When the feed is on standby the board shows listings only.
- Why we track them
- These groups publish the review sites, comparison brands and media products that shape what ranks in iGaming search — their results are a read on the whole channel.
- Not advice
- This page is journalism, not a recommendation. Nothing here is investment advice.