Want long-term,
sustainable organic
traffic for iGaming?

Of course you do. Luckily, at iGamingSEO we know the best way to help you get this traffic.

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The problems

We understand how frustrating it can be when your search visibility and organic player acquisition aren’t improving. Does the following sound familiar?

  • We’ve been doing SEO for years and it’s never really worked for us.
  • We’ve struggled with long-term SEO growth.
  • We’ve had multiple manual and algorithmic penalties and we’re not sure how to solve them.
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The solution

We’ll give you straightforward, actionable recommendations that are tailored to your aims. And while our focus is on long-term growth strategies, we’ll also help you achieve your short-term goals. We’ll work with state and country gaming legislation to ensure users can still find your website.

Our iGaming SEO experience has helped iGaming companies grow organic visibility and real money player acquisition sustainably, reinvigorate stale organic traffic/player revenue and improve organic visibility for consumer brands and white label partners.

Who We Are

Want to work with the same team that held Google ranking position #1 for:


Online poker


Online bingo


Online casino

Our team has been responsible for growing organic visibility for many leading iGaming brands.

We’ll be transparent from the beginning, building a long-term strategy whilst tackling short-term goals. No false promises, no jargon – just a clear direction and regular, open communication. We can interact with all levels of the business if needed.

We’re supported by developers, UX/UI analytics and paid media teams. Our agile team environment allows us to pick the right expertise for the work required.

Carl Hendy

Carl Hendy

Carl has worked with super affiliates, small white-labels, and the largest betting brands in the world. He’s consulted for


, Bwin Sports Betting,, FoxyBingo, Party Casino, PartyPoker and PokerStars.

Whether it’s a one-off project or a large global campaign spanning over 30 target markets, Carl can adjust your strategy accordingly.

Nick Redding

Nick Redding

Nick has worked with PartyPoker, Party Bingo, PartyCasino, FoxyBingo, CheekyBingo, and affiliate sites like During his time working on these campaigns, Nick was able to successfully remove long-standing legacy keyword penalties for “poker” and “online poker”, “casino” and “online casino”.

Nick was also responsible for international outreach campaigns across these industries, building links in countries such as Russia, Slovenia, Poland and Sweden, as well as in the UK and the US, consistently obtaining 600+ links per month.

Markets We Cover

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Sports betting

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We can operate across multiple markets and multiple languages.


“I first worked with Carl whilst I was Marketing Manager at Betfair and have used his services and knowledge on many occasions since then. His experience in iGaming ensured that we only focused team resources and marketing budget in the right areas of SEO.

“Carl’s experience within sports betting, poker and casino SEO allowed us to target smaller technical quick wins easily, whilst implementing a longer-term overarching SEO strategy to ensure that SEO changes made benefit all products and stakeholders.

“His broad digital knowledge and insight across UX and eCommerce added additional value to internal teams and being able to communicate to various stakeholders at different levels within the business ensured recommendations were implemented.”

Head of Acquisition, Betfair

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We can also

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Remove long-standing manual and algorithmic Google penalties

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Implement a content strategy that aligns with brand and players

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Successfully launch Single Page Applications / Progressive Web Apps (SPAs / PWA’s)

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Resolve issues around crawling and ranking JS frameworks based platforms

We are able to educate and train core stakeholders around the importance of SEO within iGaming.

It’s not about quick fixes – it’s about creating a bespoke SEO strategy that gets results and can grow and change along with your business.


Do you work with gambling affiliates?

Yes we do, if budgets and goals are aligned.

How much do you charge?

Fees vary according to goals set, length of engagement, and vertical competition.

Will you sign an NDA to discuss my project?

Yes, we are happy to sign NDAs to discuss new projects. We always respect the privacy of our clients.

Do you work globally?

Yes. Our current client base is located all around the world. We have knowledge and experience of competing in foreign language verticals.

Contact Us

For a confidential discussion call
+44 (0)330 043 7526 (UK/Europe),
917 268 9459 (USA),
email or complete the form below.

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