Latest intelligence25 September 2026

Editorial illustration of volatile search rankings and a two-week warning for Google's September 2026 Spam Update

Google Updates

Google Rolls Out Its Fourth Spam Update of 2026

Ole Petter3 min read

The iGaming SEO business directory

A focused directory of consultants, agencies and link marketplaces working specifically with iGaming SEO.

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Market pulse

Affiliate stocks since the last Google update

Updated daily

Follow six listed affiliate groups and see how each share has moved since the latest Google ranking update.

Better CollectiveNasdaq StockholmBETCO

Gambling.com GroupNasdaq (US)GAMB

Gentoo MediaNasdaq StockholmG2M

Catena MediaNasdaq StockholmCTM

Raketech GroupNasdaq First NorthRAKE

AcroudNasdaq First NorthACRO

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The latest

Reporting & analysis

A newspaper with a Swedish flag turning into a search ranking chart, with stacked newspapers forming stairs upward

Case Studies24 September 2026

The Rise of the iGaming "Newspaper": How One Affiliate Cracked Sweden in 12 Months

Ole Petter / 9 min read

A clock and blank pages contrasted with an article surrounded by research, data, sources and first-hand evidence

SEO Analysis23 September 2026

contentEffort Isn't About Time. It's About What You Left Behind

Ole Petter / 8 min read

Google Updates

22 September 2026

Is a Big Google Update Coming?

7 min

Linkbuilding

18 September 2026

Can PR Turn Into Links in iGaming?

9 min

SEO Tools

9 September 2026

Stop Using Ahrefs to Make iGaming Business Decisions

7 min

Experiments

8 September 2026

AI Content vs Human-Written Content: I’m Testing Both

5 min