Field work
Experiments
What I'm testing in iGaming SEO, what happens and what I learn, including the things that don't work.
Honestly, there’s a lot of fluff being shared in iGaming, especially when it comes to SEO. A lot of it is either complaining or bragging about results without actually showing the roadmap of how they got there. There are very few actual case studies.
I find that a bit boring, although I understand why people prefer to share as little as possible to maintain their own edge.
This is where I’ll share some of the experiments I’m running, including what I’m testing, what happens, and what I learn along the way.
I don’t know how many experiments I’ll end up sharing here, but the idea is to document most of what I do, including the things that don’t work.
Collaborate
Have a hypothesis worth testing?
Bring a real iGaming search question, a useful dataset, or an experiment the industry can learn from.
