The latest
Every article on the site, newest first. Pick a category below to read only Google update coverage, link building, case studies, SEO analysis, SEO tools or news.
Catena Media says third-quarter revenue fell 29% to 8.3 million euros, and it blames generative search and lower-quality results. Here is what it…
Milan Novaković · 4 min read →
Google's spam update has finished, but volatility remains high. What the modest iGaming impact, AI content quality and nonstop ranking changes could…
Milan Novaković · 5 min read →
Google's fourth spam update of 2026 could take two weeks to roll out. What the extreme volatility and longer timeline could mean for iGaming rankings.
Milan Novaković · 3 min read →
Case study: how an anonymized Swedish iGaming news site used the media-affiliate model, daily publishing and local links to reach the top in 12…
Milan Novaković · 10 min read →
What Google's leaked contentEffort field might reveal about measuring original research, first-hand experience and useful content, not hours spent…
Milan Novaković · 8 min read →
Almost four months since the last core update. The historical intervals, AI content and what the next big Google update could change for iGaming.
Milan Novaković · 6 min read →
Learn how iGaming brands can turn original data, tailored pitches and useful PR into editorial coverage and high-value links.
Milan Novaković · 9 min read →
Why iGaming teams should treat Ahrefs as one data point, not a decision-maker, when judging links, affiliates, PR and new markets.
Milan Novaković · 7 min read →
Why iGaming SEOs are returning to manual link outreach for better pricing, stronger relationships and access beyond crowded marketplaces.
Milan Novaković · 6 min read →
