Market pulse
Affiliate stocks
Six listed groups built on search traffic. Their tickers, venues and what each one is building.
From the editor
Milan Novaković
There’s very little iGaming SEO information available publicly, but one thing I’ve always found interesting is following the share prices of listed companies that rely on SEO as a primary source of traffic. That said, we can’t rule out that they also have other ways of acquiring players.
Below you can see how their share prices have moved since the latest Google update. A Google update won’t necessarily affect a company within that timeframe, so this is meant more as a fun thing to keep an eye on than as a serious indicator.
I’ve considered adding the websites I know are controlled by these companies. However, many of them don’t disclose all of their sites, so it could easily give a misleading picture.
Listed iGaming affiliate groups
- Companies
- 6
- Exchanges
- 3
- Currencies
- SEK · USD
- Last updated
- 1 Nov, 10:57 CET
Move since September 2026 spam update · started 2026-09-24 · checked once a day
-
Better Collective
The largest digital sports media group in the sector. Focuses on sportsbooks and sports media content.
BETCONasdaq Stockholm / Copenhagen-40.68%2026-09-24 → 2026-10-30 -
Grandstand
Formerly Gambling.com Group. Runs informational and review portals such as Gambling.com and Bookies.com across the US, UK and Ireland, and sells sports data subscriptions. Renamed Grandstand Limited in July 2026, when its Nasdaq ticker changed from GAMB to GRSD.
GRSDNasdaq (US)-29.94%2026-09-24 → 2026-10-30 -
Gentoo Media
Formerly known as Gaming Innovation Group (GiG). It rebranded to Gentoo Media after spinning off its SaaS platform business to focus on its affiliate division.
G2MNasdaq Stockholm+19.98%2026-09-24 → 2026-10-30 -
Catena Media
Focuses on lead generation for online casinos and sports betting in North and Latin America.
CTMNasdaq Stockholm+5.93%2026-09-24 → 2026-10-30 -
Raketech Group
A performance marketing company running a mix of casino comparison sites, media products, and betting guides.
RAKENasdaq First North (Stockholm)+66.80%2026-09-24 → 2026-10-30 -
Acroud
A smaller micro-cap performance marketing company that manages digital brands across a wide range of casino and poker verticals.
ACROUDNasdaq First North (Stockholm)-30.00%2026-09-24 → 2026-10-30
How to read this
Click a company name to open its quote page in a new tab. I write the company summaries myself.
- What the number shows
- Each percentage shows how far the share has moved since the latest Google ranking update started, in the currency it trades in. When a new update starts, all six cards reset to that date.
- When it refreshes
- The board refreshes once a day, after Stockholm and New York close. Raketech and Acroud trade on First North, where volumes are thin, so a card can show an earlier date if the share did not trade that day.
- Why these six
- These groups run many of the review sites and comparison brands that compete for iGaming searches. They are also public companies, so their results give an outside view of a channel that rarely shares numbers.
- Not investment advice
- A share price moves for many reasons, including earnings, deals and regulation, so a fall after an update does not prove the update caused it. This board is for information only and is not investment advice.
