Google updates
Every Google ranking update since December 2025, how long each one ran, and what it meant for iGaming sites. I also measure how much casino and betting results move every day.
Latest update
September 2026 spam update
Started Sep 24, 2026, finished Oct 8, 2026 after 14 days.
Our measurement
Six markets, Oct 30, 2026
9.8
places moved per top-10 result since the day before
Every morning we check Google's top 10 for 150 casino and betting searches, 25 each in the UK, US, Canada, Sweden, Germany and Brazil, through DataForSEO. The score is the average number of places a result moved since the day before. A page that entered or left the top 10 counts as moving to or from 11th place, so a quiet day sits near 0 and a full reshuffle reaches 11.
Timeline
| Update | Type | Started | Finished | Days | Our coverage |
|---|---|---|---|---|---|
| September 2026 spam update | Spam | Sep 24, 2026 | Oct 8, 2026 | 14 | Google rolls out its fourth spam update of 2026 Google spam update completes rollout, but search volatility remains high |
| August 2026 spam update | Spam | Aug 18, 2026 | Aug 21, 2026 | 3 | None |
| June 2026 spam update | Spam | Jun 24, 2026 | Jun 26, 2026 | 3 | None |
| May 2026 core update | Core | May 21, 2026 | Jun 2, 2026 | 12 | None |
| March 2026 core update | Core | Mar 27, 2026 | Apr 8, 2026 | 13 | None |
| March 2026 spam update | Spam | Mar 24, 2026 | Mar 25, 2026 | 1 | None |
| February 2026 Discover update | Discover | Feb 5, 2026 | Feb 27, 2026 | 22 | None |
| December 2025 core update | Core | Dec 11, 2025 | Dec 29, 2025 | 19 | None |
Dates from Google Search Status Dashboard
Coverage
Google's spam update has finished, but volatility remains high. What the modest iGaming impact, AI content quality and nonstop ranking changes could…
Milan Novaković · 5 min read →
Google's fourth spam update of 2026 could take two weeks to roll out. What the extreme volatility and longer timeline could mean for iGaming rankings.
Milan Novaković · 3 min read →
Almost four months since the last core update. The historical intervals, AI content and what the next big Google update could change for iGaming.
Milan Novaković · 6 min read →
