Search volatility and latest Google update

Google pulse Very high volatility 9.4/10 Semrush Sensor iGaming pulse Normal volatility 0.6places moved 150 casino and betting searches Latest update November 2026 core update Rolling out now

Author

Milan Novaković

Founder of HIREQUARTERS and publisher of iGamingSEO.com

Milan Novaković
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Milan Novaković founded HIREQUARTERS in December 2017 and still runs it from Niš, Serbia. The agency writes content and does SEO for iGaming brands like Grandstand (formerly Gambling.com Group), Better Collective and Catena Media. Here he writes about what works in client campaigns, and about what didn't. Certified by Ahrefs Academy in Answer Engine Optimization (AEO) and the Ahrefs marketing platform (2026).

Byline

Articles by Milan Novaković

A laptop with an outreach email, a notebook checklist and a mug saying Good Links Better Rankings
Link building September 8, 2026

Why iGaming SEOs are going back to manual link outreach

Why iGaming SEOs are returning to manual link outreach for better pricing, stronger relationships and access beyond crowded marketplaces.

Milan Novaković · 6 min read →