Author

Milan Novaković

Founder of HIREQUARTERS and publisher of iGamingSEO.com

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Milan Novaković founded HIREQUARTERS in December 2017 and still runs it from Niš, Serbia. The agency writes content and does SEO for iGaming brands like Grandstand (formerly Gambling.com Group), Better Collective and Catena Media. Here he writes about what works in client campaigns, and about what didn't. Certified by Ahrefs Academy in Answer Engine Optimization (AEO) and the Ahrefs marketing platform (2026).

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Articles by Milan Novaković

Illustration of a mechanical arm pulling apart a wall of search result cards, with a calendar day circled in red, for the Google November 2026 core update.

Google updates November 11, 2026

Google starts rolling out the November 2026 core update

Google started the November 2026 core update on November 10. How long it may take, and what our casino and betting volatility score shows so far.

Milan Novaković · 2 min read →

A newspaper building with casino cards climbing its walls like ivy while a red stamp presses down and a red line falls

Black-hat SEO October 30, 2026

Parasite SEO in iGaming: what the reported Clickout Media penalties show

Press Gazette reports layoffs at Clickout Media's gambling and gaming sites after Google manual penalties. Here is what was reported, what Google's…

Milan Novaković · 6 min read →

Search result cards slide down a staircase toward a glowing AI answer bubble while a red line chart falls

Affiliate business October 21, 2026

Catena Media blames AI search for a 29% revenue drop

Catena Media says third-quarter revenue fell 29% to 8.3 million euros, and it blames generative search and lower-quality results. Here is what it…

Milan Novaković · 4 min read →

Pages leave a spam filter with a green check while a jagged ranking line keeps swinging behind them

Google updates October 13, 2026

Google spam update completes rollout, but search volatility remains high

Google's spam update has finished, but volatility remains high. What the modest iGaming impact, AI content quality and nonstop ranking changes could…

Milan Novaković · 5 min read →

Ranking dashboards with a red warning sign tearing through them, beside a calendar of update dates

Google updates September 25, 2026

Google rolls out its fourth spam update of 2026

Google's fourth spam update of 2026 could take two weeks to roll out. What the extreme volatility and longer timeline could mean for iGaming rankings.

Milan Novaković · 3 min read →