Author
Milan Novaković founded HIREQUARTERS in December 2017 and still runs it from Niš, Serbia. The agency writes content and does SEO for iGaming brands like Gambling.com Group, Better Collective and Catena Media. Here he writes about what works in client campaigns, and about what didn't. Certified by Ahrefs Academy in Answer Engine Optimization (AEO) and the Ahrefs marketing platform (2026).
Byline
Catena Media says third-quarter revenue fell 29% to 8.3 million euros, and it blames generative search and lower-quality results. Here is what it…
Milan Novaković · 4 min read →
Google's spam update has finished, but volatility remains high. What the modest iGaming impact, AI content quality and nonstop ranking changes could…
Milan Novaković · 5 min read →
Google's fourth spam update of 2026 could take two weeks to roll out. What the extreme volatility and longer timeline could mean for iGaming rankings.
Milan Novaković · 3 min read →
Case study: how an anonymized Swedish iGaming news site used the media-affiliate model, daily publishing and local links to reach the top in 12…
Milan Novaković · 10 min read →
What Google's leaked contentEffort field might reveal about measuring original research, first-hand experience and useful content, not hours spent…
Milan Novaković · 8 min read →
Almost four months since the last core update. The historical intervals, AI content and what the next big Google update could change for iGaming.
Milan Novaković · 6 min read →
Learn how iGaming brands can turn original data, tailored pitches and useful PR into editorial coverage and high-value links.
Milan Novaković · 9 min read →
Why iGaming teams should treat Ahrefs as one data point, not a decision-maker, when judging links, affiliates, PR and new markets.
Milan Novaković · 7 min read →
Why iGaming SEOs are returning to manual link outreach for better pricing, stronger relationships and access beyond crowded marketplaces.
Milan Novaković · 6 min read →
