Google Updates25 September 2026
Google Rolls Out Its Fourth Spam Update of 2026
Google's September 2026 Spam Update could take up to two weeks to finish as search volatility reaches extreme levels.
Ole Petter · 3 min read →
Author
Ole Petter
Founder & editor, iGamingSEO.com
Norway · Remote / Global
Ole Petter is a Norway-based SEO with 15+ years of building, ranking and selling websites — from cheap-holiday affiliate sites and domain flipping to loan comparison, agency work and, for the last five years, iGaming.
He most recently helped build iGamingToday.com before selling his stake, and today runs Growth AS, a mix of consulting, investments and hands-on experiments.
He writes every article on iGamingSEO.com: independent reporting, real tests and the parts of the roadmap most people leave out.
Byline
Articles by Ole Petter
Case Studies24 September 2026
The Rise of the iGaming "Newspaper": How One Affiliate Cracked Sweden in 12 Months
More and more affiliates are launching websites that look more like newspapers than traditional affiliate sites.
Ole Petter · 9 min read →
SEO Analysis23 September 2026
contentEffort Isn't About Time. It's About What You Left Behind
When Google first rolled out what became known as the Helpful Content Update, or HCU, in 2022, many of us didn't really know what to make of it.
Ole Petter · 8 min read →
Google Updates22 September 2026
Is a Big Google Update Coming?
If you’ve been watching Google over the past year, we’ve had quite a few updates. 8 days between Google updates.
Ole Petter · 7 min read →
Linkbuilding18 September 2026
Can PR Turn Into Links in iGaming?
Whether you’re an affiliate, operator, or B2B supplier in iGaming, you know how important it is to be visible on Google, both in paid and organic search.
Ole Petter · 9 min read →
SEO Tools9 September 2026
Stop Using Ahrefs to Make iGaming Business Decisions
You don’t need to work in SEO to use Ahrefs in iGaming.
Ole Petter · 7 min read →
Experiments8 September 2026
AI Content vs Human-Written Content: I’m Testing Both
AI content versus human-written content has become one of the biggest debates in SEO.
Ole Petter · 5 min read →
Linkbuilding8 September 2026
Why iGaming SEOs Are Going Back to Manual Link Outreach
A few years ago, most link building was still fairly manual. You found websites, contacted them, negotiated a deal and hopefully ended up with a link.
Ole Petter · 6 min read →